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1.What is the full trading name of the business, together with the contact address? Clive’s Franchise Ltd 2. How long has the Business been trading? The above company has been set up recently to support the development of the Franchise network, however the Music Schools have been trading for 23 years. 3. What is the business experience of the Franchisor’s Directors and Officers? Clive’s Easylearn Pop Music Schools was established in Southampton in 1981 by Clive Brooks BA (Hons). A respected music teacher and author, Clive began his musical career back in 1973. He went on to tour England and Europe in a variety of bands and has written a number of books and magazine articles on music. One such title was “How to Form a Successful Band” for Virgin Books. More recently, Clive has been the music-making columnist on the national computer magazine PC Home, where he wrote about emerging music technology. Clive is a leading multi-instrumentalist and while teaching many thousands of people to play guitar, bass, drums and keyboards in his schools, he realised that music had traditionally been over-complicated and set out to correct this. After considerable development over a number of years, Clive introduced his unique “Easylearn” courses, which have now successfully been used to teach over 6000 people to play rock and pop music. 4. Have the Directors or Officers been involved with a business that has entered bankruptcy arrangements? No 5. What is the principle nature of the business? The provision of musical instrument, singing and dance tuition, using an innovative and fun approach.
Clive’s Easylearn Pop Music School offers both a Full Time Management or Part Time Franchise opportunity in which Franchisees provide the Clive’s Easylearn programme at various centres within their agreed territory each weekend and/or during evenings. The Franchise gives you access to all the working templates and knowledge of running a school. 7. What initial funds are required by the Franchisee to start the Franchise? License fees start from £6,995 for an exclusive territory. As a single territory operator, you will require c. £10,000 in working capital during the first year of operation. You can add further classrooms to your territory for £495 each. We will work with those who want to run multiple territories to ensure that there are economies in doing so. 8. What on-going fees will a Franchisee pay to Clive’s Easylearn Pop Music Schools? You will pay a monthly Franchise Royalty Fee of 15% of gross revenues. This covers your licence to operate the brand and the systems, web, email and telephone support as well as the provision of a web presence on the company site plus access to a full online administration system to make running your business simple, efficient and EASY. 9. What training does Clive’s Easylearn Pop Music Schools provide? We have put together a major Training Programme to ensure that you get the best possible start to running your business. Initial training takes place in Hampshire over a weekend. The Programme also includes Pre-launch on site support for staff recruitment, launch day support on site plus ongoing support, telephone and email troubleshooting. This training is fully supplemented by the provision of the Operations Manual and the continuously developing online Knowledge Base and Marketing Toolkit. 10. Is there any on-going training? On going support is provided via our web site and our Franchise Support Personnel and is covered by your monthly Royalty fee. On going training (on site or off site) is available in any aspect
of the business, with courses tailored to suit. Examples of training
courses delivered to other franchisees include music development,
new sales and marketing and the role out of new teaching modules. 11. What personal participation is required by the Franchisee in the operation of the business? Clive’s Easylearn Pop Music School offers either a Full Time Management or Part Time Franchise opportunity. However, in both cases we would expect the Franchisee to have day-to-day control of the operation. We recognize that there will be Franchisees who take an active role in tuition and thereby actually teach, whilst in other cases the Franchisee will take a greater operational and marketing role. 12. Does Clive’s Easylearn Pop Music Schools have any Franchises in operation now? Yes, we have many successful Franchisees in place and trading throughout
the UK and also in Southern Ireland. Please visit the "find
nearest school" section of this website to see them all. We will provide you with a “business plan template” that contains a full list of assumptions. These figures have been based on the core operation and are therefore representative for other territory expansion. We will not complete the plan for you as we firmly believe that you must do your own research and forecasts, however, we will give you the benefit of our experience and support you throughout the process! 14. Will Clive’s Easylearn Pop Music Schools guarantee the financial returns as set out in the business plan? No, however we will support your business planning process but we cannot guarantee your financial projections-this is why we urge you strongly to conduct full and proper research. 15. Will the Franchisee be given an exclusive territory? Yes, we will conduct full and proper research to ensure that the territory will support your business plan assumptions. We shall define the territory in detail within the legal agreement and will not seek other franchisees within this territory. 16. What sales and marketing support will be given to the Franchisee? We have incorporated into the training programme a full package of marketing and PR tools. We want to ensure that you are up and running as quickly as possible! In essence we have created a tool-kit for you to use, which is providing in a password protected area of the web site, and supplements the paper-based Operations Manual. 17. How will Clive’s Easylearn Pop Music Schools collect Franchise Fees? Royalties are calculated through the web-based online administration system, and are collected monthly via BACS transfer by franchisees. 18. How long is the Franchise Agreement for? The initial Franchise term is 5 years, with performance related break clauses. 19. Can the Franchisee sell or assign the Franchise? Yes, the Franchise can be sold or assigned subject to certain terms and conditions. However we will seek to ensure that the incoming Franchisee is a suitable candidate who will be able to operate a sustainable and robust business/operation. 20. Can the Franchisee renew the Agreement and what are the costs associated with renewal? Yes, we would welcome the opportunity to develop long-term relationships with our Franchisees and providing that there have been no serious breaches of contract in the first term, renewal can take place in line with the current renewal terms. We do not expect an existing Franchisee to pay a Franchisee Fee again but we do expect the Franchisee to cover all the associated administrative costs associated with the renewal. 21. What periods of notice do both parties in the event of termination require? This will be entirely dependent upon the reasons for termination, and we have detailed these in the main Franchise Agreement. 22. On what grounds could Clive’s Easylearn Pop Music Schools terminate the Franchise Agreement? Termination of the Franchise Agreement is not a route that we wish to take lightly! However, repeated breaches of operational procedures and failure to act upon them will result in termination. In addition failure to pay the agreed fees will also result in termination. As a responsible Franchisor we have clearly laid down the required operating procedures and standards that we expect, as well as highlighting the requirement for our Franchisees to rectify any key issues. 23. Is there a Franchise Operations Manual? Yes, we have created an Operations Manual that shows every aspect of the business and its systems. This document contains the entire key operating procedures and as such will remain our property throughout the term of the Agreement. The Operations Manual will be used as a key focus area within our Training Programme.
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